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Case Study : From Job Consultancy to Thought Leadership
Client: An HR Consultant & Entrepreneur
Our customer had successfully run an HR job consultancy for years, but she struggled with personal branding. She wanted to position herself as an industry expert on LinkedIn to attract high-value clients. However, her posts lacked engagement, and she wasn’t leveraging her experience effectively
Our Strategy
Developed a LinkedIn content calendar mixing HR trends, job market insights, and personal stories.
Created a lighthearted “Boss Diaries” series to showcase leadership challenges and solutions.
Optimized her LinkedIn profile with a strong headline and summary positioning her as an industry leader.
Engaged with her target audience through strategic commenting and networking.
Our Strategy
✅ 10X increase in LinkedIn engagement within 3 months
✅ Invitations to speak at HR webinars and podcasts
✅ Secured high-ticket consulting clients through inbound leads
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